As every good marketing manager knows, you are only as good as your ability to report the results of your efforts. As one client recently told me the question he is asked by his boss of everything he does is:
“Will it sell more cheese?”
It’s such a good question and one which should be asked every time you try something new. In this blog we will show you why and how to add annotations to your Google Analytics account.
Why add annotations?
Have you ever looked at your historical analytics and seen peaks and troughs but not been able to explain them. With annotations you can mark dates with actions you have undertaken. Every time you send out a newsletter, what happens to website traffic? Add an annotation to your timeline and then you don’t have to look through your files or access Mailchimp to see what you did. Come to think of it, this may not even be something you have done, it might have been a piece of PR or offline influence.
How to add Annotations?
It is a simple process to add annotations to your timeline, just something you might not be aware of. It gets even easier once you have done it the first time.
Step 1: Click the admin button on the bottom left of your analytics page
Step 2: Select Annotations in the view section of your admin page.
Step 3: Click “Add new annotation”
Step 4: Select the date and complete the field with the action.
Step 5: Save and return to the main analytics view.
Step 6: Select a new set of dates and your annotation will appear.
Once you have added an annotation and clicked on it you get the option to add new annotations without having to head over to admin. As long as there is an annotation in sight you will be able to add new ones. So go on and fill your boots. If you want to know more about analytics, then contact us for a run through of your own. We can work out where your traffic is coming from, which traffic converts and which has a high bounce rate. We have also shared other videos about Analytics, here is the one where we show you how to add a new user to Google Analytics.